Wow! What an awesome event! This place was packed to the brim and I'm so thrilled to part of this event. If you didn't catch the news about it earlier, you can see a clip from last year here: http://www.redrocker.com/news/sammys-beach-bar-rum-nightclub-bar-show

The day started off me and Jon Taffer walkin the red carpet and getting the show rolling with the ribbon cutting ceremony! Those are some real scissors right there.

After that we hit the show room floor and man was it packed with every type of drink imaginable! In particular, our Sammy's Beach Bar Rum exhibit was killin it! We had Master Distiller Mark Nigbur with us, as well as SBBR President, Stephen Kauffman and some lovely booth gals. My family was there with me as well, so we all had a blast together!

Towards the end of the day I cruised through Vegas a bit to a couple other conferences and got presented with the 1st VIBE Brand Ambassador award! Then I wrote a check for $5000 to an organization called C.O.R.E. (Children of Restaurant Employees) that helps kids with life threatening illnesses and their families. On Monday I also had the oppourtunity to be a keynote speaker at the American Beverage Institute.

Very happy to see the success of Sammy's Beach Bar Rum. Our newest Red Head flavor was the talk of the show and everyone had to come get a taste espcially after checking out the SBBR Rum Woody in the lobby, that is one slick car!

It's always an honor being rewarded for something you love doing. It's kind of a validation that you're doing the right thing. My restaurants and my Rum/Tequila I feel are as important as my music to the fans at least I hope, so I try and make sure they are always on that level of excellence, I try to obtain the best quality I'm capable of with my food, my beverages, & my music. 

-Sammy